Jovoy 21 Conduit St 100ml

Jovoy’s new fragrance, “21 Conduit St”, revisits a great classic of English perfumery while giving it a new, intriguing and decidedly modern twist.

Whether the memory conjures dried flowers from Norfolk tucked into ornate sachets, or the fragrance of a bottle of authentic British Eau de Cologne, lavender is to English perfumery what scones are to teatime.

The result of a creative tandem, 21 Conduit St gives the scent of lavender a singular brightness. The accord comes from a formula by Oli Marlow, whose fascination with this aromatic note goes back to his childhood. He dreamt of giving it greater contrast, making it more multi-facetted, upping the tangy, fruity freshness and warming it through with resinous notes.

“It’s a lavender that’s chiseled from the freshness of cold, crisp